Truth Versus Advertising: The Dark Side Of The Force Edition

Every advertiser faces a basic choice at the outset of a campaign: come up with unique, relatable imagery for ads, or riff on an established cultural meme. Volkswagen went the latter route with its “Darth Vader” Super Bowl ad, achieving huge success: it was the most popular auto-related ad of the Super Bowl, and the [...]

Source: http://www.thetruthaboutcars.com/2011/06/truth-versus-advertising-the-dark-side-of-the-force-edition/

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